FREE SHIPPING OVER $50 | FREE LIP BALM WHEN YOU SPEND $85
Water resistant
Everyday use
Weightless feel
Buildable
This website ships to all of our New Zealand customers from Melbourne. If you are in Australia, please visit our AU store.
Orders are shipped on Monday, Wednesday and Friday.
$6.00 for standard delivery (2-8 work days).
$14.50 for express delivery (1-4 work days).
We’re totally in love with our products and we want you to be too. That’s why if for any reason you are not 100% satisfied with your purchase, we offer 30-day returns (from the date you receive your order) for full-priced products.
60 DAY RETURNS • SPEEDY CUSTOMER SERVICE •
60 DAY RETURNS • SPEEDY CUSTOMER SERVICE •
60 DAY RETURNS • SPEEDY CUSTOMER SERVICE •
60 DAY RETURNS • SPEEDY CUSTOMER SERVICE •
60 DAY RETURNS • SPEEDY CUSTOMER SERVICE •
60 DAY RETURNS • SPEEDY CUSTOMER SERVICE •
GLYCERIN
COPERNICIA CERIFERA CERA (COPERNICIA CERIFERA (CARNAUBA) WAX
HYDROGENATED OLIVE OIL STEARYL ESTERS
LACTOBACILLUS FERMENT
Our tubular formula wraps each lash in flexible ‘tubes’ for all-day definition without smudging or flaking.
And the best part? Removal is quick and easy with warm water—no mess, no tugging.
CRUELTY FREE • VEGAN • CARBON NEUTRAL • B CORP • 2% OF REVENUE TO CHARITY • CRUELTY FREE • VEGAN • CARBON NEUTRAL
CRUELTY FREE • VEGAN • CARBON NEUTRAL • B CORP • 2% OF REVENUE TO CHARITY • CRUELTY FREE • VEGAN • CARBON NEUTRAL
CRUELTY FREE • VEGAN • CARBON NEUTRAL • B CORP • 2% OF REVENUE TO CHARITY • CRUELTY FREE • VEGAN • CARBON NEUTRAL
CRUELTY FREE • VEGAN • CARBON NEUTRAL • B CORP • 2% OF REVENUE TO CHARITY • CRUELTY FREE • VEGAN • CARBON NEUTRAL
Tubular mascara wraps each lash in tiny "tubes" that lengthen and define without smudging. Unlike traditional mascaras, which coat lashes with pigment, tubular formulas stay put until removed with warm water.
Italian-made mascaras stand out not only for advanced technology and rich pigments but also for meeting Europe’s strictest cosmetic regulations, so every ingredient is safe and high-quality. With this expertise, our tubular formula delivers intense volume, length, and flawless, smudge-proof wear—without clumping or irritation.
Tubular mascara forms lightweight, flexible tubes around each lash that resist smudging, flaking, and smearing, even through humidity or sweat. The tubes stay intact until you intentionally remove them, keeping lashes looking fresh all day.
Start with clean, dry lashes and apply a two light coats, letting each layer set briefly. Wiggling the wand at the lash roots and sweeping up to the tips helps create lift, length, and separation without clumping.
Yes, tubular mascara can be layered! Applying thin coats and letting each coat set slightly helps build volume without clumping, giving you a natural or dramatic look based on how many layers you add.
Yes, tubular mascara is generally safe for sensitive eyes and contact lens wearers. Its smudge-resistant formula reduces the risk of flaking, which can irritate eyes, making it a popular choice for those with sensitivities.
Tubular mascara removes easily with warm water and gentle pressure. Simply press a warm, damp cloth to your lashes, then slide the tubes off with your fingers. No makeup remover is required, and there’s no harsh rubbing!
Tubular mascara is ideal for length and definition, giving lashes a naturally lifted, separated look. Some formulas also build volume, especially if layered lightly, for a fuller lash effect.
Yes, tubular mascara is resistant to water, sweat, and humidity, making it a great choice for long days, workouts, or humid climates. The tubes only loosen with warm water, so they won’t run or smear during the day.
Tubular mascara lasts up to 12 hours or more without smudging or flaking, giving you all-day wear with minimal touch-ups. It’s designed to stay fresh and intact from morning to night.
Yes, tubular mascara is great for everyday wear. Its gentle removal method minimises lash breakage, making it safer for daily use than traditional mascaras that may require more aggressive removal techniques.
I was skeptical because I've struggled to find a mascara that doesn't smudge and give me panda eyes by mid-morning, but this doesn't budge! And somehow it's still really easy to remove at the end of the day. It coats lashes beautifully so they look long and natural, no clumping. This will be my forever mascara!
I love this mascara it brown black suits my light hair and I’m 70 plus looks great no clumping and easy to remove
My new favourite mascara after trying so many! I’ve used a range of both expensive and not so much mascaras in the past, but this is definitely my go to. It applies so easily, gives incredible length and volume and is a dream to remove. Tubing mascara is my preference if it has staying power and applies effortlessly, this does not disappoint. Have purchased multiple times and will continue too.
I’ve just started using Swipe Up Mascara and love the way it goes on without clumping, lasts all day and is easy to remove. No more panda eyes!
No clumping, no panda eyes or irritated eyes. Just longer, darker delicate looking lashes. So glad I took a chance and purchased this mascara. Thanks Kester Black!
Swipe Up Mascara
