Swipe Up Mascara

(14)

Tubular Mascara – 11 ml/0.37 fl.oz.

Created for every lash type, this all-in-one, smudge-proof tubular mascara lifts, defines, and lasts all day—no flakes, no fuss.

Its innovative formula wraps each lash in tiny, water-resistant ‘tubes’ for long-lasting, smudge-proof wear, giving you beautifully defined, lifted lashes from every angle. Gentle removal is a breeze with just warm water!

WHY YOU'LL LOVE IT

  • Smudge-proof
  • All-day wear without flaking
  • Lengthens and defines each lash
  • Clump-free application
  • Easy removal with just warm water
  • Suitable for sensitive eyes

Everyday use

Buildable

Waterproof

Weightless feel

Start with clean, dry lashes for an even, long-lasting finish. Our Clean Canvas Gel Cleanser is perfect for this.

Apply two thin layers, allowing each layer to set briefly. This helps the "tubes" wrap smoothly and evenly around each lash without clumping.


Wiggle at the roots to lift and separate, then sweep up slowly for length and definition. Finish with lower lashes: Use the wand tip for a balanced look.


Removal made easy:

Just warm water and gentle pressure, and the ‘tubes’ slide right off—no rubbing or makeup remover needed!

Delivery

This website ships to all of our New Zealand customers. If you are in Australia, please visit our AU store.

As our warehouse and shipping carriers handle a high volume of orders, shipping times and tracking updates might be a little slower than usual.

If you chose priority dispatch your order will be dispatched within 1 business day.

Standard Shipping: $6.00, typically 5-8 business days. For standard shipping, we aim to dispatch orders within 4 business days.

30 DAY RETURNS • SPEEDY CUSTOMER SERVICE • 24 HOUR DISPATCH •

30 DAY RETURNS • SPEEDY CUSTOMER SERVICE • 24 HOUR DISPATCH •

30 DAY RETURNS • SPEEDY CUSTOMER SERVICE • 24 HOUR DISPATCH •

30 DAY RETURNS • SPEEDY CUSTOMER SERVICE • 24 HOUR DISPATCH •

Key Ingredients

GLYCERIN

Keeps lashes hydrated and flexible, ensuring smooth, clump-free application while reducing dryness and irritation for comfortable, all-day wear.

COPERNICIA CERIFERA CERA (COPERNICIA CERIFERA (CARNAUBA) WAX

Carnauba Wax, one of the hardest vegetable waxes, adds structure and flexibility to mascara, ensuring a solid yet pliable formula that enhances lash definition and lasting hold.

HYDROGENATED OLIVE OIL STEARYL ESTERS

Olive wax is a non-greasy, eco-certified emollient that adds smooth texture and body to mascara, with nourishing, hydrating properties and quick-spreading, lightweight application.

LACTOBACILLUS FERMENT

Probiotic Ferment in mascara acts as a natural preservative, enhancing product stability and protecting against harmful bacteria, while also soothing and conditioning lashes for a healthier look.

Aqua (Water), Acrylates/Ethylhexyl Acrylate Copolymer, Synthetic Beeswax, Glycerin, Glyceryl Stearate, Synthetic Wax, Hydrogenated Olive Oil Stearyl Esters, Lactobacillus Ferment, Potassium Cetyl Phosphate, Copernicia Cerifera Cera (Copernicia Cerifera (Carnauba) Wax), Propanediol, Tribehenin, Xanthan Gum, Sodium Dehydroacetate, Hydroxyethylcellulose, 1,2-Hexanediol, Caprylyl Glycol, Sodium Hydroxide, Laureth-21, Disodium Phosphate, Polysorbate 60, Sodium Phosphate, CI 77499 (Iron Oxides).

Cruelty and vegan. Made in Italy.

CRUELTY FREE • VEGAN • CARBON NEUTRAL • B CORP • 2% OF REVENUE TO CHARITY • CRUELTY FREE • VEGAN • CARBON NEUTRAL

CRUELTY FREE • VEGAN • CARBON NEUTRAL • B CORP • 2% OF REVENUE TO CHARITY • CRUELTY FREE • VEGAN • CARBON NEUTRAL

CRUELTY FREE • VEGAN • CARBON NEUTRAL • B CORP • 2% OF REVENUE TO CHARITY • CRUELTY FREE • VEGAN • CARBON NEUTRAL

CRUELTY FREE • VEGAN • CARBON NEUTRAL • B CORP • 2% OF REVENUE TO CHARITY • CRUELTY FREE • VEGAN • CARBON NEUTRAL

Tubular vs regular mascara

Our tubular formula wraps each lash in flexible ‘tubes’ for all-day definition without smudging or flaking.

Removal made easy

And the best part? Removal is quick and easy with warm water—no mess, no tugging.

FAQs

Tubular mascara wraps each lash in tiny "tubes" that lengthen and define without smudging. Unlike traditional mascaras, which coat lashes with pigment, tubular formulas stay put until removed with warm water.

Italian-made mascaras stand out not only for advanced technology and rich pigments but also for meeting Europe’s strictest cosmetic regulations, so every ingredient is safe and high-quality. With this expertise, our tubular formula delivers intense volume, length, and flawless, smudge-proof wear—without clumping or irritation.

Tubular mascara forms lightweight, flexible tubes around each lash that resist smudging, flaking, and smearing, even through humidity or sweat. The tubes stay intact until you intentionally remove them, keeping lashes looking fresh all day.

Start with clean, dry lashes and apply a two light coats, letting each layer set briefly. Wiggling the wand at the lash roots and sweeping up to the tips helps create lift, length, and separation without clumping.

Yes, tubular mascara can be layered! Applying thin coats and letting each coat set slightly helps build volume without clumping, giving you a natural or dramatic look based on how many layers you add.

Yes, tubular mascara is generally safe for sensitive eyes and contact lens wearers. Its smudge-resistant formula reduces the risk of flaking, which can irritate eyes, making it a popular choice for those with sensitivities.

Tubular mascara removes easily with warm water and gentle pressure. Simply press a warm, damp cloth to your lashes, then slide the tubes off with your fingers. No makeup remover is required, and there’s no harsh rubbing!

Tubular mascara is ideal for length and definition, giving lashes a naturally lifted, separated look. Some formulas also build volume, especially if layered lightly, for a fuller lash effect.

Yes, tubular mascara is resistant to water, sweat, and humidity, making it a great choice for long days, workouts, or humid climates. The tubes only loosen with warm water, so they won’t run or smear during the day.

Tubular mascara lasts up to 12 hours or more without smudging or flaking, giving you all-day wear with minimal touch-ups. It’s designed to stay fresh and intact from morning to night.

Yes, tubular mascara is great for everyday wear. Its gentle removal method minimises lash breakage, making it safer for daily use than traditional mascaras that may require more aggressive removal techniques.

average rating 4.9 out of 5
Based on 14 reviews
  • 5 Stars
    13 Reviews
  • 4 Stars
    1 Review
  • 3 Stars
    0 Reviews
  • 2 Stars
    0 Reviews
  • 1 Star
    0 Reviews
100% of reviewers would recommend this product to a friend
14 Reviews
Reviewed by Sophie B.
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

Mascara Magic

I have short lashes, I love that this product really defines them and adds some curl.

Loading...
Was this helpful?
Reviewed by Ruby H.
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

Game changer!

Seriously, just buy it. This mascara works magic!

Loading...
Was this helpful?
Reviewed by Matilda T.
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

Long lasting Mascara

It lengthens, defines, and does NOT move. What more could you want?

Loading...
Was this helpful?
Reviewed by Mia T.
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

Absolute perfection

I've finally found my holy grail mascara! It separates beautifully, adds just the right amount of volume, and layers without clumping. Plus, no smudges ever!

Loading...
Was this helpful?
Reviewed by Lily S.
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

Great quality

I have tried so many mascaras, but this one takes the cake. Long-lasting, easy to build, and no raccoon eyes by the end of the day.

Loading...
Was this helpful?

Swipe Up Mascara