Swipe Up Mascara

(141)

Tubular Mascara – 11 ml/0.37 fl.oz.

The clean mascara that converts sceptics.

Swipe Up Mascara wraps every lash in a sky-high lift and clean definition—without clumps, flakes, or panda eyes. Created for all lash types (even the stubborn ones), this smudge-proof tubular formula does what others can’t: dramatic volume, fluttery length, and all-day wear in one easy coat. It’s sensitive-eye safe, fuss-free to remove, and backed by beauty editors who didn’t want to love it—but did.

WHY YOU'LL LOVE IT

  • Volume, length + lift in one clean formula
  • All-day wear without flaking, smudging or touch-ups
  • Water-resistant 'tubing' tech that slides off with warm water
  • Perfect for sensitive eyes - no irritation or stinging
  • Clump-free, lightweight finish that feels like nothing

Water resistant

Everyday use

Weightless feel

Buildable

Start with clean, dry lashes for an even, long-lasting finish. Our Clean Canvas Gel Cleanser is perfect for this.

Apply two thin layers, allowing each layer to set briefly. This helps the "tubes" wrap smoothly and evenly around each lash without clumping.


Wiggle at the roots to lift and separate, then sweep up slowly for length and definition. Finish with lower lashes: Use the wand tip for a balanced look.


Removal made easy:

Just warm water and gentle pressure, and the ‘tubes’ slide right off—no rubbing or makeup remover needed!

Delivery

This website ships to all of our New Zealand customers from Melbourne. If you are in Australia, please visit our AU store

Orders are shipped on Monday, Wednesday and Friday.

$6.00 for standard delivery (2-8 work days).

$14.50 for express delivery (1-4 work days).

Returns

We’re totally in love with our products and we want you to be too. That’s why if for any reason you are not 100% satisfied with your purchase, we offer 30-day returns (from the date you receive your order) for full-priced products.

CRUELTY FREE • VEGAN • B CORP • 2% OF REVENUE TO CHARITY • CRUELTY FREE • VEGAN •

CRUELTY FREE • VEGAN • B CORP • 2% OF REVENUE TO CHARITY • CRUELTY FREE • VEGAN •

CRUELTY FREE • VEGAN • B CORP • 2% OF REVENUE TO CHARITY • CRUELTY FREE • VEGAN •

CRUELTY FREE • VEGAN • B CORP • 2% OF REVENUE TO CHARITY • CRUELTY FREE • VEGAN •

Key Ingredients

GLYCERIN

Keeps lashes hydrated and flexible, ensuring smooth, clump-free application while reducing dryness and irritation for comfortable, all-day wear.

COPERNICIA CERIFERA CERA (COPERNICIA CERIFERA (CARNAUBA) WAX

Carnauba Wax, one of the hardest vegetable waxes, adds structure and flexibility to mascara, ensuring a solid yet pliable formula that enhances lash definition and lasting hold.

HYDROGENATED OLIVE OIL STEARYL ESTERS

Olive wax is a non-greasy, eco-certified emollient that adds smooth texture and body to mascara, with nourishing, hydrating properties and quick-spreading, lightweight application.

LACTOBACILLUS FERMENT

Probiotic Ferment in mascara acts as a natural preservative, enhancing product stability and protecting against harmful bacteria, while also soothing and conditioning lashes for a healthier look.

Aqua (Water), Acrylates/Ethylhexyl Acrylate Copolymer, Synthetic Beeswax, Glycerin, Glyceryl Stearate, Synthetic Wax, Hydrogenated Olive Oil Stearyl Esters, Lactobacillus Ferment, Potassium Cetyl Phosphate, Copernicia Cerifera Cera (Copernicia Cerifera (Carnauba) Wax), Propanediol, Tribehenin, Xanthan Gum, Sodium Dehydroacetate, Hydroxyethylcellulose, 1,2-Hexanediol, Caprylyl Glycol, Sodium Hydroxide, Laureth-21, Disodium Phosphate, Polysorbate 60, Sodium Phosphate, CI 77499 (Iron Oxides).

Cruelty Free and vegan. Made in Italy.

Tubular vs regular mascara

Our tubular formula wraps each lash in flexible ‘tubes’ for all-day definition without smudging or flaking.

Removal made easy

And the best part? Removal is quick and easy with warm water—no mess, no tugging.

CRUELTY FREE • VEGAN • CARBON NEUTRAL • B CORP • 2% OF REVENUE TO CHARITY • CRUELTY FREE • VEGAN • CARBON NEUTRAL

CRUELTY FREE • VEGAN • CARBON NEUTRAL • B CORP • 2% OF REVENUE TO CHARITY • CRUELTY FREE • VEGAN • CARBON NEUTRAL

CRUELTY FREE • VEGAN • CARBON NEUTRAL • B CORP • 2% OF REVENUE TO CHARITY • CRUELTY FREE • VEGAN • CARBON NEUTRAL

CRUELTY FREE • VEGAN • CARBON NEUTRAL • B CORP • 2% OF REVENUE TO CHARITY • CRUELTY FREE • VEGAN • CARBON NEUTRAL

FAQs

Tubular mascara wraps each lash in tiny "tubes" that lengthen and define without smudging. Unlike traditional mascaras, which coat lashes with pigment, tubular formulas stay put until removed with warm water.

Italian-made mascaras stand out not only for advanced technology and rich pigments but also for meeting Europe’s strictest cosmetic regulations, so every ingredient is safe and high-quality. With this expertise, our tubular formula delivers intense volume, length, and flawless, smudge-proof wear—without clumping or irritation.

Tubular mascara forms lightweight, flexible tubes around each lash that resist smudging, flaking, and smearing, even through humidity or sweat. The tubes stay intact until you intentionally remove them, keeping lashes looking fresh all day.

Start with clean, dry lashes and apply a two light coats, letting each layer set briefly. Wiggling the wand at the lash roots and sweeping up to the tips helps create lift, length, and separation without clumping.

Yes, tubular mascara can be layered! Applying thin coats and letting each coat set slightly helps build volume without clumping, giving you a natural or dramatic look based on how many layers you add.

Yes, tubular mascara is generally safe for sensitive eyes and contact lens wearers. Its smudge-resistant formula reduces the risk of flaking, which can irritate eyes, making it a popular choice for those with sensitivities.

Tubular mascara removes easily with warm water and gentle pressure. Simply press a warm, damp cloth to your lashes, then slide the tubes off with your fingers. No makeup remover is required, and there’s no harsh rubbing!

Tubular mascara is ideal for length and definition, giving lashes a naturally lifted, separated look. Some formulas also build volume, especially if layered lightly, for a fuller lash effect.

Yes, tubular mascara is resistant to water, sweat, and humidity, making it a great choice for long days, workouts, or humid climates. The tubes only loosen with warm water, so they won’t run or smear during the day.

Tubular mascara lasts up to 12 hours or more without smudging or flaking, giving you all-day wear with minimal touch-ups. It’s designed to stay fresh and intact from morning to night.

Yes, tubular mascara is great for everyday wear. Its gentle removal method minimises lash breakage, making it safer for daily use than traditional mascaras that may require more aggressive removal techniques.

average rating 4.7 out of 5
Based on 141 reviews
  • 5 Stars
    118 Reviews
  • 4 Stars
    14 Reviews
  • 3 Stars
    5 Reviews
  • 2 Stars
    3 Reviews
  • 1 Star
    1 Review
94% of reviewers would recommend this product to a friend
Customer photos and videos
141 Reviews
Reviewed by Carmel W.
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

It’s a winner!

I have allergy problem with mascaras but no problems with this one. Easy to get good coverage without clumps and ‘panda eyes’.

Loading...
Was this helpful?
Reviewed by michele f.
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

Swipe Up Mascara

I love this mascara. It goes on smoothly snd never clumps. Eyelashes look instantly longer and natural. Will definitely buy again .

Loading...
Was this helpful?
Reviewed by Christie H.
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

The absolute best!

Best mascara I've ever used! Doesn't smudge even on hooded eyes. So easy to rinse off with finger tips in shower. Also doesn't come off when you cry!

Loading...
Was this helpful?
Reviewed by Denise D.
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

Best ever mascara

I’m so impressed by this mascara. It’s honestly the best I’ve ever used. As described, it doesn’t flake, stays put, is beautiful to apply with natural but full coverage. Removal is a dream. At this price point, such a high performing and clean product is top value.

Loading...
Was this helpful?
Reviewed by clare o.
Verified Buyer
I recommend this product
Rated 5 out of 5
Review posted

Mascara

Gentle on sensitive eyes...for real

Loading...
Was this helpful?

Swipe Up Mascara