For us, beauty is anything but superficial. As the first to achieve the ultra-rigorous B Corp certification, we strive to be the most trusted beauty brand in the world. We take pride in using safe and effective ingredients and have backed it all up by jumping through some serious hoops to make vegan, carbon neutral and cruelty-free products – yes, a feat even more gruelling than it sounds.
So why do we bother? It all comes back to our drive to be the best beauty brand for the world, not just the best in the world. Our commitments aren’t about ticking boxes or collecting cute little icons, they’re about making a commitment to ourselves, our world and a fair and hopeful future – because this earth is our home, and we kind of dig it here.
So why do we bother? It all comes back to our drive to be the best beauty brand for the world, not just the best in the world. Our commitments aren’t about ticking boxes or collecting cute little icons, they’re about making a commitment to ourselves, our world and a fair and hopeful future – because this earth is our home, and we kind of dig it here.
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B Corporation Certified
We meet the world’s most rigorous standards of social and environmental performance, accountability, transparency and general ethical good-ness, according to B Lab.
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Certified Carbon Neutral
To support a cleaner, better future for all beings, our company and products are 100% certified carbon neutral, verified by NoCo2.
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Vegan & Cruelty-Free
All of our products are 100% vegan and have not been tested on animals.
