Self Preservation Lipstick

(199)

Lipstick – 3 ml/0.10 fl.oz.

Colour – Self Preservation

A versatile matte liquid lipstick with a barely there feel and an all day, non-drying wear. Apply to bare lips for a full-coverage finish or over a lip balm for a sheer look. No need for a lip liner.

Self Preservation is a dusty mauve lipstick.

Pro tip: the lipstick shade will darken slightly once dry. Browsing shades on your phone? Blue light filters can impact how the colour shows up, so we’d recommend adjusting your brightness or screen settings and checking out any photo reviews below.

No bleed

Weightless feel

Non-sticky

Long-lasting

Matte finish

Vibrant colour

  • Non-sticky
  • Super-pigmented
  • Won't bleed into wrinkles
  • Long-lasting
  • Weighless feel
  • Buildable or can be worn over lip balm for a lip stain effect

For a full colour look

Wipe as much product off the applicator as possible. Use the edge of the applicator to outline your lips, following their natural curve. Fill-in using the flat side of the applicator and allow to dry. That’s it, one thin coat is all it takes for a smooth sumptuous pout. To remove, apply our Self Love Oil and watch your lipstick (and worries) gently melt away.

For a sheer look

Prep your lips with a balm before application. Taking a minimal amount of product (wipe as much of it back into the bottle as possible before applying) use the edge of the applicator to outline your lips, then fill-in using the flat side of the wand. Layer for richer colour or keep it light, and allow to dry.

Save $22

Delivery

This website ships to all of our New Zealand customers from Christchurch. If you are in Australia, please visit our AU store.

Express delivery: $5, typically 1 - 2 business days

Free shipping on all orders over $85.00

Returns

We’re totally in love with our products and we want you to be too. That’s why if for any reason you are not 100% satisfied with your purchase, we offer 30 day returns (from the date you receive your order).

30 DAY RETURNS • SPEEDY CUSTOMER SERVICE • 24 HOUR DISPATCH •

30 DAY RETURNS • SPEEDY CUSTOMER SERVICE • 24 HOUR DISPATCH •

30 DAY RETURNS • SPEEDY CUSTOMER SERVICE • 24 HOUR DISPATCH •

30 DAY RETURNS • SPEEDY CUSTOMER SERVICE • 24 HOUR DISPATCH •

Key Ingredients

Tocopheryl Acetate

Vitamin E acts as a natural moisturiser, anti-aging agent, and protects the lips from environmental stressors. It can also improve the texture of the lips by making them softer, smoother, and reducing roughness.

Passiflora Incarnata Seed Oil

Passionflower Oil is a natural oil that is rich in essential fatty acids and antioxidants. It has emollient properties that can help moisturise and soothe dry, chapped lips. While also helping to protect the lips from environmental damage and premature aging.

Camelina Sativa Seed Oil

Camelina Oil is a natural oil rich in essential fatty acids, including omega-3, omega-6, and omega-9. Its moisturising properties can help prevent dryness and chapping. Additionally, its antioxidant and anti-inflammatory properties can help protect the lips and promotes overall lip health.

Opuntia Ficus-Indica Flower Extract

Prickly Pear Extract is a natural ingredient that is rich in vitamins, antioxidants, and essential fatty acids. It helps soothe and hydrate the delicate skin on the lips. While its high concentration of vitamin E helps protect the lips from environmental damage.

Olus Oil (Vegetable Oil)

Olus Oil is a plant-derived oil that is rich in essential fatty acids and antioxidants. It has emollient properties that helps moisturise and soften the the lips. While its antioxidant properties also help to protect the lips from environmental damage, promoting overall lip health.

Olea Europaea Fruit Oil

Olive Oil is rich in healthy fats, vitamins, and antioxidants. Its moisturising and anti-inflammatory properties make it an effective remedy for dry, chapped lips. It can also reduce the risk of environmental damage and premature aging.

Brassica Campestris Seed Oil

Rapeseed Oil is plant-derived oil that is high in omega-3 and omega-6 fatty acids which help moisturise and protect the delicate skin on the lips, preventing dryness and cracking.

Isododecane, Dimethicone, Trimethylsiloxysilicate, Polybutene, Isocetyl Stearate, Isohexadecane, Kaolin, Disteardimonium Hectorite, Synthetic Beeswax, Silica Dimethyl Silylate, Glyceryl Behenate/Eicosadioate, Propylene Carbonate, Aroma (Flavour), Brassica Campestris Seed Oil (Brassica Campestris (Rapeseed) Seed Oil), Ppg-15 Stearyl Ether, Olea Europaea Fruit Oil (Olea Europaea (Olive) Fruit Oil), Olus Oil (Vegetable Oil), Opuntia Ficus-indica Flower Extract, Camelina Sativa Seed Oil, Passiflora Incarnata Seed Oil, Citric Acid. +/- (May Contain): CI 15850 (Red 7 Lake), CI 77891 (Titanium Dioxide), CI 42090 (Blue 1 Lake), CI 77492 (Iron Oxides), CI 45410 (Red 27 Lake), CI 19140 (Yellow 5 Lake).

Vegan. Made in Italy.

CRUELTY FREE • VEGAN • CARBON NEUTRAL • B CORP • 2% OF REVENUE TO CHARITY • CRUELTY FREE • VEGAN • CARBON NEUTRAL

CRUELTY FREE • VEGAN • CARBON NEUTRAL • B CORP • 2% OF REVENUE TO CHARITY • CRUELTY FREE • VEGAN • CARBON NEUTRAL

CRUELTY FREE • VEGAN • CARBON NEUTRAL • B CORP • 2% OF REVENUE TO CHARITY • CRUELTY FREE • VEGAN • CARBON NEUTRAL

CRUELTY FREE • VEGAN • CARBON NEUTRAL • B CORP • 2% OF REVENUE TO CHARITY • CRUELTY FREE • VEGAN • CARBON NEUTRAL

HOW TO APPLY

1. Wipe as much product off the applicator as possible.
2. Use the edge of the applicator to outline your lips.
3. Fill in using the flat side of the applicator.
4. Allow to dry for a few minutes (the shade will darken slightly!)

Stays on... and on

Comfortable to wear with their weightless feel, our lipsticks will last all day long. And what’s even better, they won’t bleed. A go-to formula in everyone's books.

FUTURE PROOF LIPSTICKS

Our Hyperreal Liquid Lipsticks meet CertClean accreditation standards, so they’re not just made with sustainable, cruelty-free ingredients, but they perform better than their not-so-nice counterparts.

LIPSTICK QUIZ

Not sure which colour is more suited to your skin tone?

TAKE OUR QUIZ
average rating 4.8 out of 5
Based on 199 reviews
  • 5 Stars
    170 Reviews
  • 4 Stars
    19 Reviews
  • 3 Stars
    4 Reviews
  • 2 Stars
    3 Reviews
  • 1 Star
    3 Reviews
95% of reviewers would recommend this product to a friend
Product Quality
Rated 2 out of 5
Customer photos and videos
199 Reviews
Reviewed by Eddelin M.
Verified Buyer
I recommend this product
Age Range
51 - 60 years
Rated 5 out of 5
Review posted

Nice colour

I really like the light purple/mauve colour on me - definitely not a boring colour coming into winter !

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Product Quality
Rated 4 out of 5
Was this helpful?
Reviewed by Jacky R.
Verified Buyer
I recommend this product
Age Range
61 years and older
Skin Type
  • Dry
Rated 5 out of 5
Review posted

Self Preservation

Love this colour I feel it suits me the best.

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Product Quality
Rated 5 out of 5
Product Quality
Rated 2 on a scale of minus 2 to 2, where minus 2 is I don't like it, 0 is It's OK and 2 is I love it
Was this helpful?
Reviewed by Louise H.
Verified Buyer
I recommend this product
Age Range
41 - 50 years
Skin Type
  • Combination
Product Standouts
  • Lightweight
  • Noticeable results
  • Non-sticky
Rated 5 out of 5
Review posted

Subtle but sweet

This colour was my quiz recommendation and I love it. I was looking for a lilac shade and this has def delivered. It’s a pop of colour but not overpowering.

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Colour Payoff
Rated 5 out of 5
Staying Power
Rated 5 out of 5
Product Feel
Rated 5 out of 5
Quality
Rated 5 out of 5
Scent
Rated 2 on a scale of minus 2 to 2, where minus 2 is I don't like it, 0 is It's OK and 2 is I love it
Product Feel
Rated 2 on a scale of minus 2 to 2, where minus 2 is I don't like it, 0 is It's OK and 2 is I love it
Was this helpful?
Reviewed by Heidi A.
Verified Buyer
I recommend this product
Age Range
41 - 50 years
Skin Type
  • Combination
Skin Concerns
  • Fine lines
Product Standouts
  • Lightweight
  • Noticeable results
  • Non-sticky
Rated 5 out of 5
Review posted

Great Lippy!

This is amazing, not only is the colour perfect, it stays on so well!

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Colour Payoff
Rated 5 out of 5
Staying Power
Rated 4 out of 5
Product Feel
Rated 4 out of 5
Quality
Rated 5 out of 5
Scent
Rated 1 on a scale of minus 2 to 2, where minus 2 is I don't like it, 0 is It's OK and 2 is I love it
Product Feel
Rated 1 on a scale of minus 2 to 2, where minus 2 is I don't like it, 0 is It's OK and 2 is I love it
Was this helpful?
Reviewed by Suzi
Verified Buyer
I recommend this product
Age Range
51 - 60 years
Rated 5 out of 5
Review posted

Perfect shade

Now I know how to apply this product, (MUST watch the “how to” clip) I’m getting longer wear & compliments! Not bad for this 60 years young woman! Each time I’ve worn this shade I’m either asked about it or I’m complimented on the flattering shade. Liquid gold ladies 🌟

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Colour Payoff
Rated 5 out of 5
Staying Power
Rated 5 out of 5
Product Feel
Rated 5 out of 5
Quality
Rated 5 out of 5
Was this helpful?

Self Preservation Lipstick

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Shipping & returns

Orders placed Monday to Friday before 9am are shipped the same day. Orders placed on weekends are shipped the following Monday.

Express delivery: $5, typically 1 - 2 business days

Our returns are easy. If you are not 100% satisfied with your purchase, we offer 30 day returns. Read more in our shipping & returns policy.