The Core Edit

Tubular mascara wraps each lash in tiny "tubes" that lengthen and define without smudging. Unlike traditional mascaras, which coat lashes with pigment, tubular formulas stay put until removed with warm water.

Tubular mascara forms lightweight, flexible tubes around each lash that resist smudging, flaking, and smearing, even through humidity or sweat. The tubes stay intact until you intentionally remove them, keeping lashes looking fresh all day.

Start with clean, dry lashes and apply a two light coats, letting each layer set briefly. Wiggling the wand at the lash roots and sweeping up to the tips helps create lift, length, and separation without clumping.

Yes, tubular mascara can be layered! Applying thin coats and letting each coat set slightly helps build volume without clumping, giving you a natural or dramatic look based on how many layers you add.

Yes, tubular mascara is generally safe for sensitive eyes and contact lens wearers. Its smudge-resistant formula reduces the risk of flaking, which can irritate eyes, making it a popular choice for those with sensitivities.

Tubular mascara removes easily with warm water and gentle pressure. Simply press a warm, damp cloth to your lashes, then slide the tubes off with your fingers. No makeup remover is required, and there’s no harsh rubbing!

Yes, tubular mascara is resistant to water, sweat, and humidity, making it a great choice for long days, workouts, or humid climates. The tubes only loosen with warm water, so they won’t run or smear during the day.

Tubular mascara lasts up to 12 hours or more without smudging or flaking, giving you all-day wear with minimal touch-ups. It’s designed to stay fresh and intact from morning to night.

Yes, tubular mascara is great for everyday wear. Its gentle removal method minimises lash breakage, making it safer for daily use than traditional mascaras that may require more aggressive removal techniques.

They last longer than your average lipstick, but we wouldn't claim 12 hours. Wear time depends on your skin type, lip prep and daily habits.

Most customers say it lasts really well (just read the reviews), but if you’ve got oily skin, it may wear off faster.

Gloss lipsticks are packed with oils to give that shiny finish. Matte lipsticks, like ours, are designed to dry down and stay put. Ours are water-resistant, longer-lasting than a gloss lipstick and won’t dry your lips out, but they’re not hydrating either.

If you want your lipstick to feel like a lip balm, this probably isn’t for you.

Matte lipsticks aren’t creamy or moisturising, they’re made to stay put. The matte finish also brings out skin texture, so if you're trying to smooth over dry or chapped lips, this won’t help.

These are bold, full-coverage lipsticks. If you’re after a barely-there nude look, this isn’t the right formula for you.

We’ve professionally colour matched our swatches on a calibrated screen — but every screen is different.

Most phones have blue light filters or True Tone settings, especially in the evening, which can shift how colours appear.

Our photos were also shot in a studio with flash lighting, so shades may look different in natural light. If you’re unsure, try viewing the photos during the day with your brightness turned up.

We recommend using our Overachiever Balm Cleanser. It gently breaks down the long-wear formula, making removal effortless without drying out your lips.

In fact, any oil will remove this formula, so be careful when having your morning coffee or applying your lipstick over moisturisers etc.

Absolutely. We offer a 30-day money-back guarantee, no questions asked. You’ll just need to cover the cost of returning it to us.