Plump Up The Jam Lipstick

(111)

Lipstick – 2.5 ml/0.08 fl.oz.

Colour – Plump Up The Jam

Rich, vibrant colour in a nourishing, lightweight matte formula. High-quality, and long-lasting, these lipsticks glide on effortlessly for a flawless finish—no lip liner needed.

Plump up the Jam is a rich plum lipstick with warm undertones.

Weightless feel

Non-sticky

Matte finish

Vibrant colour

  • Non-sticky
  • Super-pigmented
  • Weightless feel
  • Buildable colour

Pro tip for choosing a colour

Lipstick shades may darken slightly as they dry. If you're browsing colours on your phone, be aware that blue light filters can affect how the shades appear. Adjust your screen settings for accuracy, and don’t forget to check photo reviews below for real-life examples.

Application

  1. Wipe excess product from the applicator tip.
  2. Use the tip to outline your lips, following their natural shape.
  3. Fill in with the flat side of the applicator and let it dry.
  4. For a softer, sheer look, gently blur the edges with your finger while the product is still wet.

Removal

Easily remove with our Self Love Oil—it melts away your lipstick (and your worries) effortlessly.

Delivery

This website ships to all of our New Zealand customers from Melbourne. If you are in Australia, please visit our AU store. 

Orders are shipped on Monday, Wednesday and Friday.

$6.00 for standard delivery (2-8 work days).

$14.50 for express delivery (1-4 work days).

Returns

We’re totally in love with our products and we want you to be too. That’s why if for any reason you are not 100% satisfied with your purchase, we offer 30-day returns (from the date you receive your order) for full-priced products.

30 DAY RETURNS • SPEEDY CUSTOMER SERVICE • 24 HOUR DISPATCH •

30 DAY RETURNS • SPEEDY CUSTOMER SERVICE • 24 HOUR DISPATCH •

30 DAY RETURNS • SPEEDY CUSTOMER SERVICE • 24 HOUR DISPATCH •

30 DAY RETURNS • SPEEDY CUSTOMER SERVICE • 24 HOUR DISPATCH •

Key Ingredients

Tocopheryl Acetate

Vitamin E acts as a natural moisturiser, anti-aging agent, and protects the lips from environmental stressors. It can also improve the texture of the lips by making them softer, smoother, and reducing roughness.

Sodium Hyaluronate

The salt form of Hyaluronic Acid, it has skin-replenishing and hydrating benefits to tackle dryness and help keep skin soft. It works to replenish lost moisture and hold onto it, and can hold almost 1000 times its weight in water to leave skin hydrated and plump.

A humectant which helps to attract and retain moisture in the lips, to prevent dryness and chapping. Butylene Glycol also helps to improve the texture of lipstick, allowing easier to apply and providing a creamy and smooth finish.

A fatty acid ester used for its emollient and moisturising properties which softens and smooths lips while also providing a protective barrier against moisture loss.

Isododecane, Isocetyl Stearate, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Trimethylsiloxysilicate, Kaolin, Disteardimonium Hectorite, Synthetic Beeswax, Glyceryl Behenate, Silica Dimethyl Silylate, Propylene Carbonate, Aroma (Flavour), Ethylhexyl Palmitate, Tocopheryl Acetate, Butylene Glycol, Caprylyl Glycol, Phenoxyethanol, Sodium Hyaluronate, Hexylene Glycol. +/- (May Contain): CI 77891 (Titanium Dioxide), CI 42090 (Blue 1 Lake), CI 15850 (Red 7 Lake)(Red 6), CI 77492, CI 19140 (Yellow 5 Lake), CI 77499 (Iron Oxides).

Vegan. Made in Italy.

CRUELTY FREE • VEGAN • B CORP • 2% OF REVENUE TO CHARITY • CRUELTY FREE • VEGAN •

CRUELTY FREE • VEGAN • B CORP • 2% OF REVENUE TO CHARITY • CRUELTY FREE • VEGAN •

CRUELTY FREE • VEGAN • B CORP • 2% OF REVENUE TO CHARITY • CRUELTY FREE • VEGAN •

CRUELTY FREE • VEGAN • B CORP • 2% OF REVENUE TO CHARITY • CRUELTY FREE • VEGAN •

HOW TO APPLY

1. Wipe as much product off the applicator as possible.
2. Use the edge of the applicator to outline your lips.
3. Fill in using the flat side of the applicator.
4. Allow to dry for a few minutes (the shade will darken slightly!)

FUTURE PROOF LIPSTICKS

Our Hyperreal Liquid Lipsticks meet CertClean accreditation standards, so they’re not just made with sustainable, cruelty-free ingredients, but they perform better than their not-so-nice counterparts.

LIPSTICK QUIZ

Not sure which colour is more suited to your skin tone?

TAKE OUR QUIZ

FAQs

They last longer than your average lipstick, but we wouldn't claim 12 hours. Wear time depends on your skin type, lip prep and daily habits.

Most customers say it lasts really well (just read the reviews), but if you’ve got oily skin, it may wear off faster.

Gloss lipsticks are packed with oils to give that shiny finish. Matte lipsticks, like ours, are designed to dry down and stay put. Ours are water-resistant, longer-lasting than a gloss lipstick and won’t dry your lips out, but they’re not hydrating either.

If you want your lipstick to feel like a lip balm, this probably isn’t for you.

Matte lipsticks aren’t creamy or moisturising, they’re made to stay put. The matte finish also brings out skin texture, so if you're trying to smooth over dry or chapped lips, this won’t help.

These are bold, full-coverage lipsticks. If you’re after a barely-there nude look, this isn’t the right formula for you.

We’ve professionally colour matched our swatches on a calibrated screen — but every screen is different.

Most phones have blue light filters or True Tone settings, especially in the evening, which can shift how colours appear.

Our photos were also shot in a studio with flash lighting, so shades may look different in natural light. If you’re unsure, try viewing the photos during the day with your brightness turned up.

We recommend using our Overachiever Balm Cleanser. It gently breaks down the long-wear formula, making removal effortless without drying out your lips.

In fact, any oil will remove this formula, so be careful when having your morning coffee or applying your lipstick over moisturisers etc.

Absolutely. We offer a 30-day money-back guarantee, no questions asked. You’ll just need to cover the cost of returning it to us.

Write a Review
average rating 4.5 out of 5
Based on 111 reviews
  • 5 Stars
    85 Reviews
  • 4 Stars
    12 Reviews
  • 3 Stars
    6 Reviews
  • 2 Stars
    2 Reviews
  • 1 Star
    6 Reviews
87% of reviewers would recommend this product to a friend
Product Quality
Rated 4 out of 5
Customer photos and videos
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111 Reviews
Reviewed by Susanne A.
Verified Buyer
I recommend this product
Age Range
41 - 50 years
Rated 5 out of 5
Review posted

Gorgeous colour that lasts

I’ve been using this for a few weeks now and really like it. The colour is vibrant and lasts for hours without bleeding. The only thing I would say is that a bit more moisture would be great for my winter lips. That hasn’t stopped me buying 4 more in the recent promotion though. Low tox is a priority for me so this is an extra bonus.

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Rated 5 out of 5
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Reviewed by Robyn E.
Verified Buyer
I recommend this product
Age Range
61 years and older
Rated 5 out of 5
Review posted

Luscious ageless lips.

I am 70 and love this lippy. Doesn’t feather, hands around after a nice Riesling and keeps my lips ageless . Love the bright fresh color range.

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Rated 5 out of 5
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Reviewed by Carmen A.
Verified Buyer
I recommend this product
Age Range
51 - 60 years
Rated 5 out of 5
Review posted

Amazing Matte lipstick

Love it awesome Colour and stays on for ages

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Rated 5 out of 5
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Reviewed by Rachelle D.
Verified Buyer
I recommend this product
Age Range
41 - 50 years
Rated 5 out of 5
Review posted

Rich colour that stays put!

Lovely intense colour that stays put for hours. Will definitely buy in other colours!

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Rated 5 out of 5
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Reviewed by Jilda-Rose H.
Verified Buyer
I recommend this product
Age Range
31 - 40 years
Rated 5 out of 5
Review posted

A beautiful filled in an overcrowded beauty world!

Highly recommend this little beauty of a lippy… the colours are beautiful and it actually does what it’s advertised to do. My new fav lip stain lipstick 💄

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Rated 5 out of 5
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Plump Up The Jam Lipstick